I understand that there are many factors that affect how quickly your home will sell and how to set its value. They include:



• Property Condition

• Market

• Competition

• Advertising

• Recent Home Sales



The pages that follow show how to successfully sell your home in today’s market.

Property Condition

Making sure your home shows the best requires looking though the eyes of a potential buyer. In a cool market where there is plenty of competition, curb appeal is very important.



• Does your home look inviting when someone drives by?

• Curb appeal is important on the Internet too. This is where most buyers start their search.
• Update your landscaping and enhance that first impression with flowers, shrubs and new sod

• I am available to advise you on proven methods to stage your home

Jesús Garza’s Tips for Showing Your House



• Clean every room including the closets, basement, attic and garage

• Let there be light! Turn them all on

• Let the sunshine in by opening the drapes, shades and blinds

• Create a comfortable environment by turning on the air conditioner or lighting the fireplace

• Take yourself and the pets to the park

• Turn off the television and radio

• The scent of warm apple pie or cookies seems always inviting
• Go to: More Tips for Showing Your House

Market Conditions

Recently, the economy has changed. In today’s cool market there is plenty of inventory and many houses are staying on the market longer than expected.

How are you and I going to differentiate your home from the one down the street? We must work together to create a marketing campaign that works. Understanding the variables is the first step.

Being Competitive:
A Home Warranty

According to Real Estate.Com, “You can sell your home faster and at a higher price if it’s covered by a home warranty.” The California Department of Real Estate suggests that today’s buyers, “...make sure that your offer contains any contingencies or special conditions that you desire in the contract. This would include... home warranty programs.”

You can provide the buyer up to a one year Home Warranty on select items. They may include:

• Electrical system

• Water heater

• Interior plumbing

• Built-in appliances

• Oven/range/stovetop



For more details go to: www.warrantyassn.com and www.dre.ca.gov/mlb_info_hmbuyers.html

Advertising:
Marketing Your Home

I will perform the important duty of marketing your home to able and willing buyers. I have more than 20 years of advertising and public relations experience, giving you an advantage over the competition.

Here are some of the tools I will use to sell your home:



• The Internet

• Multiple Listing Service (MLS)

• Coldwell Banker International

• Regional Publications

• Open Houses

Price

The most common mistake sellers make is selecting an agent that promises to sell their home at an inflated price. You need to select an agent that will find the correct price, the first time.

Determining the right price requires finding what similar homes (comparables) in you neighborhood have sold for. You then determine the price by using the Regression and Progression method.

• Regression: The value of a larger home is reduced by the influence of smaller surrounding homes.
• Progression: The value of a smaller home is increased by the influence of larger surrounding homes.

The market isn’t too kind to a seller who doesn’t price their home appropriately. Having your home on the market for a year (or more) is not what you want.

Market Analysis Explanation

A Comparative Market Analysis (CMA) will help to determine the correct selling price of your home. Ultimately, the correct selling price is the highest possible price the market will bear.

A Market Analysis Can Be Divided Into Three Categories



• Comparable homes that are currently for sale

• Comparable homes that were recently sold

• Comparable homes that failed to sell

Looking at similar homes that failed to sell, we can avoid pricing at a level that would not attract buyers.

A CMA can be carefully prepared for you, analyzing homes similar to yours. The aim of a market analysis is to achieve the maximum selling price for your home, while being able to sell your home within a relatively short period.